从行业和学术的角度来看，金融服务业是营销人员非常活跃的领域。《国际银行营销杂志》（ijbm）提供了传播与一系列金融服务提供商（从银行和保险公司到金融顾问和信贷提供商）有关的营销问题的最新研究的场所。该杂志主要关注基于经验的研究、思想片段和评论文章。由于其国际性，ijbm中的文章从全球各个角落探讨金融服务营销问题。
The financial services sector is a highly active area for marketers, both from an industry perspective and an academic perspective. The International Journal of Bank Marketing (IJBM) provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers. The journal primarily focuses on empirically-based studies, thought pieces and review articles. Due to its international nature, articles featured in IJBM explore financial services marketing issues from every corner around the globe.