《互动营销研究杂志》(JRIM)的使命是解决互动、关系、电子、直接和多渠道营销和营销管理方面的实质性问题。该杂志的前身是直接营销的学科和实践，旨在出版先进的，创新的和严谨的学术研究为营销学者和从业者。鼓励作者提交反映互动营销前沿思想的稿件，以及各类组织(营利性、非营利性、公共部门、政府等)运用和提高互动营销策略和策略效率和有效性的手段。鼓励提交同时注重概念发展和经验进步的报告，并强调对理论和实践作出引人注目的贡献。研究对商业、政策和社会的影响应该是明确的。
The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics. Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit.